Marketing Calendar





Marketing Calendar Software Benefits

Marketing calendar software helps organize and streamline a marketing strategy, making it easier to achieve goals. It can also help identify ineffective campaigns and learn from them for future success.

Read on Marketing Planning Tools to discover more.

Feature-rich marketing calendars include labels that enable users to filter and analyze content quickly and effectively. They also work seamlessly with other project views like Gantt charts, sheets, and Kanban boards to allow team members to work however they prefer.

Organizes Your Marketing Activities

When you use a marketing calendar to plan campaigns, you can easily organize your activities on both a macro and micro level. For example, you can create a separate social media calendar template to keep all of your social media campaign details organized without flooding your master marketing calendar with repetitive tasks.

Moreover, your marketing calendar software should come with a number of customization options. For example, you can filter projects based on marketing channels or deliverable types. Likewise, you can view project progress at the quarter-wide or yearlong level. Some tools even provide a drag-and-drop interface that allows you to rearrange tasks as needed.

The best marketing calendars also facilitate collaboration with internal team members and external stakeholders. You can add briefs, share resources and upload assets to streamline projects. Plus, your calendar should be able to display a list of all active campaigns so that everyone can see what’s on the horizon. This makes it easier to manage expectations and ensure everyone’s on the same page.

Increases Brand Exposure

When you choose a marketing calendar tool that integrates with other tools, like Gantt charts and Kanban boards, it makes collaborating easier. This means you can see your current workload in real time, and you’ll be able to easily sort through in-progress projects or planned campaigns with advanced filtering options.

This feature is especially useful if your company produces content for a variety of different channels. Using labels, marketers can easily identify the campaign an item belongs to and who is responsible for creating it. This makes it easy to repurpose content, track performance and learn from your mistakes.

Additionally, many high-quality marketing calendars come with the ability to export calendared items into auto-built presentations. This functionality provides a fast and efficient way for marketers to share their plans with stakeholders, clients or the media. It also helps ensure all parties are on the same page about what is being created, when it will be released and how it will perform.

Increases Sales

The best marketing calendar software does more than organize your team’s projects, but also improves the effectiveness of the whole marketing department. This is done by creating consistency in marketing campaigns on a regular basis and giving everyone the visibility they need.

A good marketing calendar software will help you manage and optimize your entire marketing process, from ideation to execution. It will also streamline your workflow and help you achieve your goals faster and more efficiently.

Unlike the simple spreadsheets that most teams use, a quality marketing calendar tool should have more features to offer. It should have the ability to track results, integrate with your other marketing tools, and provide a unified workspace that makes it easy to manage projects and collaborate with external stakeholders.

Increases Customer Satisfaction

Whether your team has a small number of people or an entire department, marketing calendar software helps them be more productive. When each individual knows exactly what their role in the process is, they are able to work faster and more efficiently together.

Additionally, the best marketing calendar software allows teams to track project progress in real time. This means that as one person updates the central calendar, all other parts of the platform automatically update with the same information. This feature is crucial for ensuring that all stakeholders have the most up-to-date version of the marketing strategy.

In addition to these features, the best marketing calendar software also offers advanced filtering tools that make it easy for teams to sort through projects. It also integrates with other project management tools like Gantt charts, sheet views, and kanban boards to help your team work however they want. The ability to export marketing calendar content into executive presentations is also valuable for many marketers, and a strong feature to look for when evaluating options.

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